Strategy and Advisory

Building Ecosystems Where Women Entrepreneurs Thrive

We work at the systems level through our Strategy and Advisory arm to create lasting change for women entrepreneurs across Africa.

We support organisations, including investors, accelerators, financial institutions, foundations and development partners, to adopt gender-strategic practices that move beyond tokenism to real, measurable impact.

Our four catalytic pathways

We build entrepreneurial ecosystems through four interconnected service offerings, each designed to help organisations integrate gender into the heart of their operations:

Deep insights & research

Strategy advisory & capacity building

Capital access & deal readiness

Convening for collective impact

How we work

We understand that every organisation operates in a unique context with distinct challenges, capacities and goals. Our process is thus collaborative and tailored, and involves working at multiple levels from board-level strategy to program design and staff training.

Deep listening: we start by understanding an organisation’s current practices, goals and constraints.
Evidence-based design: we ground recommendations in research, data and the lived experiences of women entrepreneurs.
Co-creation: we work alongside organisational teams, building internal buy-in and capacity.
Implementation support: beyond delivering reports, we help the organisation execute.
Measurement: we establish clear indicators to track progress and demonstrate impact.

Our expertise

Strategic analysis

Process management

Learning support

Innovative research

Project highlights

Developed the Gender Smart Lending Toolkit, supporting financial institutions across East Africa to design relevant financial products for women entrepreneurs.

Built a comprehensive gender-integrated agroecology investment guide, increasing women’s participation in agroecology ventures.

Helped organisations in redesigning programmes that serve women entrepreneurs more effectively, from application to post-programme support.

Equipped founders to confidently engage investors and pitch narratives to match what capital providers seek, without losing sight of their impact goals.